Diesel product presentation

  • client: Avantgarde Gesellschaft für Kommunikation mbH / Munich
  • Year: 2007
  • Place: Munich
  • Tags: breakdance / jazz dance / event
  • Dancers: 3
  • Choreographers:
  • Others:
The department store Kautpullinger in Munich was planning a spectacular product presentation for the fashion brand Diesel. In the entrance hall of the department store a glass pavilion was erected in which dark-skinned male breakdancers presented the new collection with jazz dance and breakdance. A.I.D.A. handled the artist selection, contract negotiations and placement for the three dancers needed.