Neckermann – An Exceptional Case
For its advertising campaign An Exceptional Case the mail order company Neckermann required a dancer or contortionist capable of folding himself into a suitcase with no effort. A quick look at the A.I.D.A. Artist database was all that was needed to come up with a dancer who starts his act inside a suitcase, so a match was quickly found and the client was immediately delighted with the breakdance artist. A.I.D.A. took over responsibility for the contract negotiations and travel planning.